NURA

For the elective course Create Your Brand, I developed the brand Nura together with my teammates: a sustainable, stylish, and conscious brand for tech accessories. In this project, we combined creativity with strategic thinking to create a brand that aligns with the values and expectations of Gen Z and millennials.

With Nura, we wanted to offer an alternative in a polluting market: phone accessories that not only look good but are also produced fairly. Our slogan “Good for your phone. Better for the planet.” captures that perfectly.

During the process, I worked on both the mental and visual brand identity. We chose core values such as reliability, creativity, transparency, and innovation. These were reflected in everything: from the mission and brand promise to the visual language and tone of voice. I was involved in shaping the visual concept, including the choice of colors, typography, and photography that strongly express our brand personality.